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Harrison County Hospital

Harrison County Hospital and Group Nine have partnered on the Hospital’s marketing efforts since 2002. When it was time to begin planning a new 152,000 square-foot facility, they turned to Group Nine to promote the construction process and eventually the new Hospital campus.

During construction, Group Nine developed print ads, billboards, and several Report To The Community publications to educate the community on the benefits of the new facility. Throughout the final nine months of construction, an advertising campaign promoting the tagline Building Better Healthcare was implemented. The tower, a featured architectural element, was emphasized throughout the campaign to signify the progress of the project. The building of the tower became an icon of success in Harrison County.

Once construction was complete, a new “look” was created for their print and outdoor advertising, as well as brochures, note card sets, newsletters and an annual report, reflecting the Hospital’s new style. Marketing materials were created to mirror the building's arts and crafts style and use of natural light, and the tower remained a central design element. A new comprehensive website was also developed to match the collateral materials, complete with a custom nursery page showcasing the expanding OB department’s newborn babies.

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