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Harrison County Hospital

Perry County Memorial Hospital • Tell City, IN

A Critical Access Hospital Client Since 2009

 
 

When Perry County Memorial Hospital realized that their large, multi-layered advertising agency’s creative approach to marketing their hospital was not a good fit, they began to search for a new agency. They were impressed with the campaigns they saw for Harrison County Hospital and sought out the agency responsible for its marketing. The search led them to Group Nine. The Marketing Department wanted a “bridge” campaign that would give them a fresh look while incorporating design elements used in their ads and on billboards. Group Nine updated the design and developed ad copy that reflected a more professional, caring approach to healthcare.

With the recent announcement of construction for PCMH’s new facility scheduled to open in 2012, Group Nine prepared press releases and created new ads to deliver the message. As new physicians have joined the hospital, direct mail postcards and newspaper ads were also designed to be consistent with the new branding.

Perry County Memorial Hospital Healthcare work
 
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